Foldable iPhone launch tests Apple under Wall Street pressure

According to Bloomberg Línea, the technology company Apple arrived at its presentation event this Wednesday, September 9, 2026, with the debut of its first foldable phone, the iPhone Duo, amid high expectations and pressure from Wall Street investors. The launch represents the first major milestone under John Ternus as the company's chief executive, who faces the challenge of sustaining the brand's appeal.

The new device features a large foldable inner display and a more compact outer screen for easier use. According to reports from Infobae, the iPhone Duo has a base price of $1,999 in the United States and will be available in the market starting in October 2026. The phone has a redesigned look and fast charging battery capable of recovering 50% of its capacity in a short period.

The company's market valuation stands at around $4.7 trillion, after the previous leadership of Tim Cook had taken it to $4.5 trillion. On the eve of the event, Apple's shares registered a change of -0.29% (a decline of 0.93 USD), while financial companies such as JPMorgan rose 0.34%, Bank of America gained 0.45% and Citi increased 0.78%. According to Bloomberg Línea data, analyst consensus shows caution: 58.2% recommend buying, 30.9% recommend holding and 10.9% recommend selling, with an estimated return potential of just 4.7%.

Meanwhile, the international press has detailed the pricing structure for different markets. Infobae reported that prices in Europe are significantly higher: the entry version sells for 2,339 euros, while the higher-capacity versions are priced at 2,589 euros and 3,089 euros, and the maximum storage option reaches 3,839 euros. Likewise, Folha de S.Paulo noted that the inner display of this foldable model is 50% larger than that of the brand's new Pro Max model.