Lula and Flávio Bolsonaro tied at 50% of the vote

Luiz Inácio Lula da Silva called on young and older voters to mobilize for Brazil's presidential runoff. During a live broadcast on social media alongside lawmaker André Janones, the president sought to rally support through a messaging channel that counts 8.5 million users.

The appeal aims to reduce electoral abstention in a context of high political polarization. Social media strategies have become a key tool for candidates to build community networks, win over undecided voters and coordinate on-the-ground logistics before election day.

With the runoff three days away, the race remains in a dead heat. According to data published by AlbertoNews, a poll by the firm Datafolha shows Lula and Flávio Bolsonaro tied at 50% of valid votes. In the first round, Flávio Bolsonaro won 47% of the ballots. Likewise, according to data cited by La Tercera, the senator registered 51% voter intention against 49% for the president the previous week.

A decisive factor for both campaigns is winning over voters who did not go to the polls. Abstention in the first round reached 21%, which represents 33.5 million Brazilians. Meanwhile, BBC Mundo reported that the Brazilian contest has also drawn international attention, with remarks from U.S. President Donald Trump about the electoral process.