Nvidia buys Hugging Face platform in bet on open AI models

On September 3, 2026, according to the newspaper Folha de S.Paulo, Nvidia agreed to buy Hugging Face, the popular developer platform. The deal was structured as a bet on supporting open artificial intelligence models and securing future demand for its technologies.

Hugging Face works as a collaborative space where the developer community shares code, datasets and machine learning models. These open models allow companies and programmers around the world to use technological foundations without depending on closed, proprietary architectures.

The transaction comes at a time when Nvidia's main customers are developing their own specialized semiconductors to reduce their dependence on the chip giant. By integrating a platform oriented toward the open ecosystem, the company seeks to diversify its position in the global technology market.

For the technology sector, bringing an open development infrastructure into a dominant hardware player raises questions about the future governance of community tools. Analysts are watching how commercial strategies will be reconciled with the free availability of code for independent developers.